The PERSON.ia research program focuses on the personalization of health messages using Generative Artificial Intelligence (GAI) and co-design methods. By integrating health communication theories on tailored health message, this program seeks to create content that is customized to the specific needs of patients, taking into account not only their care needs but also their diverse socio-cultural profiles. Through a collaborative approach involving patients, healthcare professionals, and an interdisciplinary research team, PERSON.ia aims to develop more tailored, useful, and relevant health promotion messages. In particular, the project explores the use of generative AI to produce more tailored health messages while ensuring their accessibility, reliability and effectiveness. The aim of this approach is to improve health communication by providing tailored solutions based on a deep understanding of people needs.

Partnership with the Montfort Knowledge Institute and the Canadian Primary Care Information Network (CPIN), an automated information exchange system designed to improve patient care and engagement.

Source of Funding: Canadian Institute of Health Research (CIHR)